![]() ![]() Your customers might even form a personal connection to your brand because you quoted their favorite actor or published a video with a trendy song. You can establish common ground with consumers using pop culture references in your posts. Referencing TV shows, movies and games as recent as Breaking Bad to touchstones like Star Wars are bound to get someone’s attention. Rather find an expert in your industry to appear on your podcast, duet your Reel or provide a quote for your blog. Now, you don’t have to hire someone like Nikki Minaj or another A-lister. In this year’s big game, we saw Bennifer make a case for Dunkin’ and we’ll never forget the slew of celebrity cameos when Alexa lost her voice in 2018. Some consumers search for the truth in influencers. Tap Into Influencer Marketingĭoes your audience need to see a noteworthy name promoting your latest special? Try influencer marketing. Now let’s take a look at some of the best Super Bowl commercials of 2023 and the remaining 2000s so you can learn to communicate and engage with consumers on a more personal level. ![]() This is how you build lasting relationships - by establishing a personal connection with potential customers from the start. After all, making relatable content is always a good strategy to get people engaged. Some successful commercials incorporate humor and pop culture references, while others get personal and pull at your heartstrings. Marketers have leaned into making customer communication more appealing and entertaining. How Super Bowl Commercials Make Connectionsīrands like Chevy and Pepsi were on to something when they brought entertainment to Super Bowl commercials generations ago. While some ads were hits and others a miss, underneath the piles of money are market-mastering, content-creating and brand-building nuggets you can use to connect with potential customers for your small business. And Serena Williams proved once again she is the greatest athlete of all time. We all sobbed as we watched the bond of a girl and her dog grow with time. ![]() This year’s line-up tapped into the power of nostalgia with cameos from John Travolta and Alicia Silverstone reprising their iconic roles. Why? Because every brand is vying for the opportunity to connect with customers on a massive scale. Over the last two decades, the price tag for a 30-second Super Bowl commercial has risen to $7 million. You can’t have the biggest television event of the year without commercials. ![]()
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