![]() ![]() Walter Thompson Intelligence set out to measure the Scully Effect in three different ways: whether Scully's character improved women's perceptions of STEM fields, whether she inspired girls and women to go into a STEM profession, and whether female viewers see Scully as a role model. Tie the digital campaign to Women's History Month in March 2018 to amplify the message Circulate the hashtag #ScullyEffect and elevate the voices of the many women in STEM who cited Scully as an influenceĥ. Create a video featuring Gillian Anderson and female crew members that celebrates the positive social impact of the Scully EffectĤ. Publicize the positive findings of this research by using the full extent of 21CF's global reach as a media companyģ. Walter Thompson Intelligence to conduct research into the empirical validity of the Scully EffectĢ. ![]() Partner with the Geena Davis Institute and J. ![]() In order to move beyond the anecdotal nature of the Scully Effect and present actual evidence of its impacts, 21st Century Fox adopted the following strategy:ġ. Scully stood out in the media landscape of the 1990s and beyond as one of the few female characters in primetime television working in STEM. Elevate female voices in the STEM fields and continue inspiring women to pursue these careers Raise awareness of this "Scully Effect" to both celebrate "The X-Files'" positive cultural impact and inspire more shows to write strong female charactersģ. Produce a collection of empirical data to support the notion that the Dana Scully character inspired women to pursue careers in STEMĢ. The project assumed the following objectives:ġ. In February 2018, FOX parent company 21st Century Fox partnered with the Geena Davis Institute on Gender in Media to document and analyze this phenomenon with the aim of better understanding the character's influence on women in the STEM fields and beyond. As the series returned to television recently, 21st Century Fox increasingly heard from viewers who described what came to be known as "The Scully Effect"-generations of women who pursued careers in STEM and cited the character of Scully as a primary inspiration in that pursuit. The skeptical, analytical Dana Scully (played by Gillian Anderson) stood out in the media landscape of the time as one of the only female lead characters in primetime television working in STEM (science, technology, engineering, and math) professionally. It has to be original and fresh and as good as it’s ever been.FOX's "The X-Files" is one of the longest-running and most iconic series in network television history, from its initial nine-year run from 1993-2003 to the subsequent event series which reunited the cast in 20. Rebooting the iconic show was a challenge series creator Chris Carter didn’t take lightly.Ĭhris Carter: "The series isn’t going to be good if it’s only a victory lap. Joel McHale: "Just knowing that I was going to be able to be on this series, that I am a massive fan, I couldn’t believe my good fortune." He plays a conservative talk show host in sync with Mulder’s conspiracy beliefs. Joel McHale is new to the "X-Files" universe. They’re not going to change profoundly, but they are going to age, and that is its own kind of profound change."įans will be happy to know that familiar characters like FBI Assistant Director Walter Skinner, the Smoking Man and Agent Monica Reyes are along for the ride. Gillian Anderson: "You know, a character doesn’t change Mulder and Scully. You’ll recognize Mulder and Scully, but the passage of time has had an effect on them. The new series picks up eight years after we last saw the couple in the feature film "The X-Files: I Want to Believe."ĭavid Duchovny: "I think that where we find Mulder and Scully perfectly delivers us into a similar dynamic that we’ve had before, which is huge intimacy and appreciation." Gillian Anderson: "I came to believe in the existence of extraterrestrial life and in a conspiracy inside the government to keep their existence a secret." Dana Scully, quickly threw logic out the window and joined FBI Agent Fox Mulder on his quest to prove aliens walk among us. That’s how it started for David Duchovny and Gillian Anderson back in 1993. ![]()
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